It is better to reduce the costs
Structural frame evaluating an action via the adjective 'better'.
To be profitable, it is better to reduce the costs than to raise the prices.
—Should we raise the price? —It is better to reduce the costs first.
The accountant explains that it is better to reduce the costs gradually than all at once.
To be profitable, it is better to reduce the costs than to raise the prices.
—Should we raise the price? —It is better to reduce the costs first.
The accountant explains that it is better to reduce the costs gradually than all at once.