It is better to improve the quality
Structural frame evaluating an action via the adjective 'better'.
To retain customers, it is better to improve the quality than to lower the price.
—Should we offer discounts? —It is better to improve the quality of the product instead.
The customer prefers that it is better to improve the quality even if it costs a bit more.
To retain customers, it is better to improve the quality than to lower the price.
—Should we offer discounts? —It is better to improve the quality of the product instead.
The customer prefers that it is better to improve the quality even if it costs a bit more.