It is safer to improve the quality
Structural frame evaluating an action via the adjective 'safer'.
Facing the competition, it is safer to improve the quality than to lower the prices.
—Should we compete with low prices? —No, it is safer to improve the quality.
The consultant explains that it is safer to improve the quality than to risk the brand's reputation.
Facing the competition, it is safer to improve the quality than to lower the prices.
—Should we compete with low prices? —No, it is safer to improve the quality.
The consultant explains that it is safer to improve the quality than to risk the brand's reputation.